Oh yes…email is alive and well and when used correctly can bring new and repeat customers to your business every month on demand. We’’ll show you how to build a huge list of loyal followers and then how to gently market to them. Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes.
Marketing emails also need to be personalised, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time and inbox space with another email, every message must have a point to it.